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Vedic Natural Care Private Ltd. (VNC) through its brand, aaranyaa, follows the philosophy and principles of Ayurveda (A AcA A A A Ayu A AcA A A A means life and A AcA A A A Veda A AcA A A A means knowledge ) in skincare and hair care, using the science of healing and healing powers of herbs and actives.
VNC has a strong R&D support base at Canada headed by Dr. PR Singh, an NRI and cosmetologist globally renowned for his expertise after working for more than 40 years in research and development. He has served with many cosmetic companies including Elizabeth Arden where he was R&D head for 18 years.
The main thrust of his research has been to transform the base of most skincare products from Alpha Hydroxy Acids (AHAs) to Amino Acids. According to his research, amino acids are rich in antioxidants, are powerful when it comes to exfoliationA AcA A A A and most of all, rejuvenate skin.