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Subscription Management & Distribution. Subscription services for National Magazines, National Journals, International Magazines, International Journals. The Quality Mandate of the UGC emphasizes importance on promoting high quality research and creation of new knowledge by faculty members. The number of research articles published in reputed journals is one of the globally accepted indicators considered for various academic purposes including institutional ranking, appointment and promotions of faculty members and award of research degrees. The credibility of research publications is extremely important because it represents the academic image of an individual, institution and the nation. High-quality publications in reputed journals help in achieving higher global ranks and overall improvement in the quality of education. Publications in dubious sub-standard journals reflects adversely leading to long term academic damage and a tarnished image. The problem of dubious /sub-standard journals has become of serious concern worldover. The percentage of research articles published in poor quality journals is reported to be high in India, which has adversely affects its image.