Industrial Research Services

Market Research is a key component of marketing strategy and planning, besides figuring out want, need and perception of customers, therefore being indispensable to judicious decision making. In very general terms, market research is a means for the creators and providers of goods and services to acquainting themselves with the needs and wants of those who buy and use goods and services. It involves the systematic gathering, recording and analyzing of information related to the transfer and sale of goods and services from producers to consumers, together with systematic problem analysis, model building and fact finding for the purposes of improved decision making and control in marketing goods and services. We are a major market res