People Counting Solutions

We are offering People Counting Solutions to our clients which are situated all round the nation.
For todaya s retailers operating profitably remains a challenge amidst tremendous competition, rising operating costs, increased customer expectations and most importantly reduced customer visits. As a result todaya s retailers have now started using a very fundamental metric to judge their performance; visitor traffic. The potential of a store depends on the number of customers who visit the store, since only people who visit the store are likely to make a purchase. As a result today, for retail chains to be able to calculate the potential of a store recording total population and pedestrian traffic figures has become extremely important. More importantly in addition to using these traffic numbers for revenue estimates managers can use this information for advertising performance analysis, safety requirements or reviewing staffing policies.
Several important metrics including sales numbers, store hours, staff hours, SKUa s are used today to estimate store potential. However, these metrics are no longer sufficient. Today footfall data is widely considered to be one of the most important and reliable metric available to the retail industry. By combining footfall data with other existing metrics retailers will have access to critical information that will aid them in standing out.