Q. Which company owns Uncle Chipps?

Answer

In the 1990s, Uncle Chipps dominated the industry, and in October of 2000, the market-leading brand was purchased by Frito-Lay, the snack business of PepsiCo. Despite this, Lay's, which entered the market in 1995, remains dominant in the snacking sector. In light of the fact that traditional flavors do equally well in the snacking category, Uncle Chipps will now refine its positioning in order to appeal to an audience across the entirety of India. According to Mehta, "Uncle Chipps has always had a larger target demographic, which has not been firmly defined," in contrast to Lay's, which aims its products squarely at younger consumers. It is now anticipated that Uncle Chipps would develop a national foothold given that it offers more flavors that are distinctive to India.